Migration FAQ

Business and technical teams on TONIC. and Commerce Media Tech side has worked hard to allow a smooth transition of your account to Commerce Media Tech. We made sure both platforms’ features, as well as the exclusive traffic from ParkingCrew, are working seamlessly for your campaigns within Commerce Media Tech.

The following FAQ is meant to help you navigate through the migration process.

1. How can I find out more about how to run campaigns in Commerce Media Tech?
   The best way to find out more is to consult Commerce Media Tech's documentation. Please head to the main menu to start your topic search.
2. How can I find out what campaigns were migrated from TONIC. platform?
   Those campaigns will be marked in the CMT Dashboard with the “TONIC.” icon and their name will be prefixed with “TNC”.
3. I don’t have a Commerce Media Tech account. Will I be able to migrate my campaigns in that case?
   Yes, in that case, you will be able to create a new active CMT account using the campaign migration tool.
4. I have an active account in Commerce Media Tech. Can I migrate my campaigns into that account?
   Yes, in that case, you will have an option to migrate to an existing, active account or to create a new account and migrate campaigns into it.
5. If I want to link my TONIC. account to an existing Commerce Media Tech account, where do I get the access tokens from?
   You need to log into your existing Commerce Media Tech account, go to the My Account tab, then choose the Security section, click on Add new token option, name it, copy the generated token, and paste it into the migration tool in TONIC.
6. If I want to create a new account in Zeropak to migrate my TONIC. campaigns to, but I want to use a different email address than the one in TONIC., can I do that?
   Yes, but you need to add your new email address to your TONIC. account and verify it first. This can be done via a click on your name on the top right in your TONIC. Dashboard, then go to Settings and Email. After adding your new email address you will receive a verification link. After clicking this link you can use the new email address to create a new Commerce Media Tech account from via migration tool in your existing TONIC. one with a different email address.
7. What campaigns will be migrated to Commerce Media Tech?
   All active campaigns can be migrated. Additionally, paused campaigns that bought traffic in the last three months can be migrated as well.
8. Will all eligible campaigns be migrated automatically?
   No, you will have an option to migrate all eligible campaigns or select those you want to migrate. For more details please review the Campaign setting differences document
9. When will the campaign migration take place?
   The migration tool will be released in mid-march. You will have time to migrate campaigns untill the end of that month.
10. Can I migrate campaigns in batches or do I have to migrate them all at once?
    You can migrate campaigns in batches. Keep in mind that a given campaign may be migrated only once.
11. What is going to happen when a campaign is migrated to Commerce Media Tech?
    Prior to the migration process, you will be able to choose the state that an original and a migrated campaign will assume in both TONIC. and Commerce Media Tech respectively — either Active or Paused.
12. Can I have the same campaign active both in TONIC. and in Commerce Media Tech?
    Technically it’s possible, but highly not recommended because your campaigns will compete against each other. We strongly advise you to enable the Commerce Media Tech campaign when you pause the TONIC. campaign.
13. Will the migrated campaign undergo a standard compliance review?
    The migrated campaign will be approved by default and may start buying traffic immediately after the migration (if set to Active mode). Please keep in mind that if you change the campaign destination URL or targeting settings for the migrated campaign, it will undergo the standard compliance review.
14. What is a target in Commerce Media Tech?
    Target in Commerce Media Tech is similar to what a SourceID is in TONIC. In simple words, it represents a domain or a placement where your ad may be displayed. You can apply actions on targets like pausing/resuming or changing bids (depending on campaign type).
15. What is a source in Commerce Media Tech?
    Source in Commerce Media Tech represents a publisher feed so in other words a set of targets that provide traffic from a single publisher. You can apply actions on a source like pausing/resuming or changing bids (depending on campaign type).
16. Will my optimization options be migrated to Commerce Media Tech?
    Domain whitelist and blacklists as well as custom bids will be transferred to Commerce Media Tech. Please keep in mind that there are differences in how both platforms operate, so the data is not transferred in a 1 to 1 fashion.
17. What traffic combination and sources will be available after migrating to Commerce Media Tech?
    Commerce Media Tech cooperates with the same publishers as TONIC. By default, your campaigns will be exposed to the same traffic as in TONIC, including exclusive Parking Crew domain inventory. We will ensure this by assigning publishers that were available in TONIC. only to your migrated campaigns in Commerce Media Tech. In addition, you will have the option to access all traffic sources from Commerce Media Tech.
18. Can I buy traffic in Commerce Media Tech that was not available in TONIC.?
    Yes, by default you have access to all traffic in Commerce Media Tech. To start buying new traffic you can do one of the following :
    1. For campaigns migrated from TONIC.:
       1. For Source Campaigns: add more Sources.
       2. For Target Campaigns: add more Targets.
       3. For Keyword Campaigns: in that case, you need to ask Commerce Media Tech support for assistance.
    2. For newly created campaigns:
       1. All newly created campaigns are exposed to all available traffic.
       2. RON Campaigns: RON campaigns will buy all available traffic.
       3. Source campaigns: you configure what traffic the campaign will buy by providing it with a source list.
       4. Target Campaigns: you configure what traffic the campaign will buy by providing it with a target list.
       5. Keyword Campaigns: keyword campaigns will buy all available traffic with matching keywords.
19. How different types of TONIC. campaigns are mapped to Commerce Media Tech campaigns?
    1. TONIC. RON campaign is mapped to Commerce Media Tech Source campaign with sources (publishers) previously available in TONIC. added. Domain blacklists are taken into account as well.
    2. TONIC. RON campaign with a TONIC source id whitelist or specific source id bids is mapped to Commerce Media Tech Target campaign. The domain whitelist provided by you in TONIC. RON campaign. will be used for that.
    3. TONIC. Category campaign is mapped to Commerce Media Tech Keyword campaign: There is no concept of category campaigns in Commerce Media Tech. In TONIC., categories are a set of keywords so we map those campaigns using selected categories keyword lists. Domain blacklists are taken into account. There is no possibility to include a domain whitelist in keyword campaigns in Commerce Media Tech.
    4. TONIC. Keyword campaign is mapped to the Commerce Media Tech Keyword campaign. Domain blacklists are taken into account. There is no possibility to include a domain whitelist in keyword campaigns in Commerce Media Tech.
20. What are the most important things to know about my campaigns migrated to Commerce Media Tech?
    Please see the Important information and Campaign settings differences documents for more information.
21. I have funds in TONIC., what can I do about it?
    You have two options.
    1. The first one is to transfer all of the available funds to Commerce Media Tech using our campaign migration tool. In that case your TONIC. account will stop receiving traffic (as it will have no funds to buy it) and you will not be able to top up it again.
    2. If you do not want to transfer your funds to Commerce Media Tech then you can request a full refund of your remaining balance in the TONIC. via advertiser@tonic.com.
22. Is it possible to hide the referrer on domain/pop traffic on Commerce Media Tech?
    1. On domain traffic, Commerce Media Tech uses javascript redirects which will effectively remove the original referrer and replace it with Commerce Media Tech's one. The user will see one of Commerce Media Tech’s redirect domains as the referrer.
    2. On pop traffic the user will see the original referrer.
    3. In both cases, the user can hide the referrer using their tracker.
23. When will TONIC. for Advertisers cease operations?
    TONIC. for Advertisers will cease operations on Aprtil 1st, 2022.
24. What will happen to my campaign statistics?
    Statistics will not be transferred to Commerce Media Tech. However, TONIC. will grant advertisers access to their accounts for a certain time period after the migration process for statistics (and invoice) downloads.