Important information
Please bear in mind that due to the technical differences between the two platforms (e.g. traffic processing, bidding) slight differences may occur for the campaigns migrated from TONIC.
That’s why, once your campaigns have been successfully migrated to Commerce Media Tech, it’s recommended to review the following information and make sure the campaign set-up is optimized for the Commerce Media Tech platform.
Recognizing TONIC. campaigns in Commerce Media Tech
- To help you distinguish between the campaigns migrated from TONIC. platform and those created already in Commerce Media Tech, a TONIC. icon [T] will be displayed in the Details column of the Campaigns section.
- Upon hovering over the icon, a relevant message will be displayed.
- All migrated campaign names will be prefixed with “TNC”
Linking TONIC. and Commerce Media Tech accounts with Access Tokens
When migrating your campaigns from TONIC. for Advertisers to Commerce Media Tech, you’ve got an option to create a new account in Commerce Media Tech via the migration tool, as well as link your existing Commerce Media Tech account (if you have one already) with TONIC.
To link the two accounts via the migration tool available in TONIC. you’ll need the Commerce Media Tech account access token.
You can generate the required access token in the following way:
- Log in to your existing Commerce Media Tech account.
- Go to My Account tab.
- Choose the Security section.
- Then click on Add new token option.
- Once the token generator window opens, name it and confirm your choice by clicking on the Generate button.
- Next, copy the generated token and paste it into the migration tool in TONIC.
Postback URLs and Conversions Tracking
To enable correct conversion tracking for the migrated campaigns, you need to update the previously used Postback URLs in your affiliate network and/or ad tracking solution with those generated by Commerce Media Tech.
The correct Postback URL that should be used once your campaigns start buying Commerce Media Tech traffic can be found in the last section of the campaign creation form — Tracking.
To access the new Postback URL:
- Simply edit the given campaign.
- Scroll down to the last section of the campaign creation form that is Tracking.
- Copy the new Postback URL generated by Commerce Media Tech and insert it into your affiliate network and/or ad tracking solution.
Tracking Tokens
During the migration process, tracking tokens that were previously set in TONIC. Are automatically adjusted to the corresponding tokens in Commerce Media Tech.
Please note slight differences may occur (though not for each).
- The destination URL structure in Commerce Media Tech differs from the one in TONIC.
- {Browser} and {os} tokens are populated with the same values as in TONIC.
- {geo} token values remain the same.
- {Carrier} token values may differ. To adjust the {carrier} token values, follow these steps:
- Edit a given campaign
- Once you enter the campaign creation form, scroll down to the Targeting section.
- Click on Carrier traffic and Wi-Fi at the bottom of this section.
- Select carriers you’d like to target with your campaign.
- Campaign id — After migrating your campaigns to Commerce Media Tech, the {campaign_id} token will be populated with the Commerce Media Tech id (UUID - Unique User id).
