Advertising formats in Commerce Media Tech
CMT has been recognized as an industry-leading ad network thanks to the huge volumes of traffic available for a variety of advertising placements, transparency, and customizability. To learn more about our operations and platform, please read below.
Commerce Media Advertising
Commerce Media is a name for a broad supply of publishers, covering the entire consumer journey of modern Internet users. These are brand-safe and non-intrusive ads designed specifically to instantly match brands with customers based on high-quality traffic.
For convenience, our Commerce Media supply has been segmented into Placement Categories based on the type of media and/or placement offered by the Publisher. Once you access the platform, you’ll be free to choose the preferred placements to match brand guidelines and campaign needs. Discover the available categories HERE.
- Commerce Media Advertising works on the CPC cost model (CPA applicable for Managed Services).
- Commerce Media Campaigns lead either to the brand’s homepage or brand-relevant websites (like, for example, product-specific landers)
- If you’d like to learn more about these ads, have a look at our documentation.
Deeplink Ads
Deeplink (also known as Product traffic) is a solution designed for marketers to offer products and services as a response to non-direct keywords by matching ads with broad contextual queries.
Deeplink supply has been segmented into Placement Categories based on the type of media and/or placement offered by the Publisher.
- Deeplink ads work on the CPC cost model
- Deeplink is a way for advertisers to reach audiences searching for broad product keywords and present them with specific offers to match queries.
- If you’d like to learn more about Deeplink, read the Creating a new Deeplink Campaign.
Zeropark
While Commerce Media formats are now available exclusively under the Commerce Media Tech brand, our Zeropark solution operates as a separate platform. Zeropark focuses on other ad formats, ensuring advertisers can still run and scale campaigns outside of Commerce Media.
