Buy Now Pay Later (BNPL)
About Category
Buy Now Pay Later (or BNPL in short) sites and apps form a specific segment of the Commerce Media Tech supply that focuses and revolves around customers closing the purchase stage of their consumer journey.
They evolved from fintech solutions offering payments in installments and turned into smart content hubs hosting all sorts of information about brands and products shoppers seek.
Consumers visit BNPL sites to explore alternative financing for desired purchases and compare brands, products, or special deals and discounts.
For e-commerce brands (D2C and marketplaces), it is a chance to:
- Be visible in brand-safe placements along the modern shopping journey
- Reach motivated consumers looking for brands and products
- Increase brand presence at all stages of the sales funnel
- Get ahead of the competition outside of the black box, mainstream SERP pages
- Access audience with increased consumer budgets and AOVs
Placements available in Buy Now Pay Later (BNPL) Category:
Note that the available selection comprises only household names and proven industry entities. With careful selection and compliance processes, Commerce Media Tech provides only high-quality yield for advertisers. For more information about specific placements, reach out to your Account Manager.
- ZIP Example of Zip placement
- Zilch
- Wantlocker
- Sezzle Example of Sezzle placement
- PayWithFour
- Laybuy
- Klarna Example of Klarna placement
- Clearpay
- Afterpay
- Affirm
- Other Commerce Media Tech Advertisers can also access Buy Now Pay Later audiences available under the “Other” placement toggle. It’s a collection of Publishers that:
- Cannot be shown due to disclosure settlements
- Are new additions to CMT and are yet to be significantly scaled
The Commerce Media Tech ecosystem and supply are constantly growing. Therefore, you should expect that some publisher placements are added to the category. Remember to monitor the “Other” opportunities to not miss out on the full scope of BNPL Commerce Media Tech audiences.
