Commerce Media Domestic Direct URL integration
Direct URL integration:
- Feed languages: XML
- Bid Format: CPC
- Auction: Internal only
The Direct URL integration model allows publishers to send traffic directly to Commerce Media Tech servers. Since there is no external auction, Commerce Media Tech bids do not compete with other advertisers, ad exchanges, or DSPs. Publishers cannot decide in real time whether to sell the visit based on the returned bid. Publisher payout for a visitor is determined based on the winning campaign’s bid and the minimal CPM/CPC if provided. Traffic that CMT does not buy is sent back to the publisher’s fallback URL declared in the request or set in the feed’s setup.
REQUIRED PARAMETERS | ||
|---|---|---|
[domain] | URL | URL of the site where the user was generated. Required parameter. |
[domainid] | External Publisher ID/App ID/ Side ID | ID of the site where the user was generated. Domainid is not required if the domain parameter is provided. |
[brand] | Brand URL | i.e.: paramountplus.com. |
[feedid] | Feed ID | CMT's unique ID assigned to the feed. |
ADDITIONAL PARAMETERS | ||
|---|---|---|
[url]* | Product URL | *Used when integrating Deeplink. Product URL information usually consists of the website's domain name followed by a unique product identifier, such as a product code or name. This must be brand.com/products/product-1-example instead of brand.com. |
[originurl] | URL | Source of generating the click, i.e. the referrer; |
[fallbackurl] | URL | The information sent under this parameter helps to divide different placement categories in our system. Value mapping, along with a list of categories available in CMT, is necessary. |
[publassifications] | i.e., tiles, coupon | The information sent under this parameter helps to divide different placement categories in our system. Value mapping, along with a list of categories available in CMT, is necessary. |
[cpm] | e.g.: $5 CPM = $0.005 CPC | Minimal CPM set by publishers expressed in USD. |
Request example: https://eudox-commerce.com/{domain}?feedid=<feedid>&brand=<brand>
