Tiles/Speed Dial
About Category
Tiles (also referred to as Quicklinks or Speed Dial) are programmatic elements displayed to users, where each box redirects to a different website. Upon an interaction, they take the user directly to the brand website, shortening the research phase and allowing the brand to skip the SERP competitors.
For brands and advertisers, it’s a chance to place advertising right at the moment of the user's shopping journey launch, ensuring high visibility and engagement with users who are actively seeking relevant content and offers.
For e-commerce brands (D2C and marketplaces), it is a chance to:
- Enhance brand visibility by integrating ads seamlessly into the user interface, increasing brand recall.
- Reach users at critical touchpoints within their digital journey, maximizing the likelihood of conversions – right before they search for their desired product
- Offering users convenient access to relevant content or offerings improves the user experience.
- Tailoring messages to specific user intents and preferences.
Placements available in Tiles/Speed Dial Category:
Note that the available selection comprises only of household names and proven industry entities. With careful selection and compliance processes, CMT provides only high-quality yield for advertisers. For more information about specific placements, reach out to your Account Manager.
- Avast and AVG
- Huawei and Petal browsers: Example of Petal Tiles placement
- Opera: Example of Opera Tiles placement
- Smart TV
- Other CMT Advertisers can also access Tiles/Speed Dial audiences available under the “Other” placement toggle. It’s a collection of Publishers that:
- Cannot be shown due to disclosure settlements
- Are new additions to CMT and are yet to be significantly scaled
The Commerce Media Tech ecosystem and supply are constantly growing. Therefore, you should expect that some publisher placements are added to the category. Remember to monitor the “Other” opportunities to not miss out on the full scope of Tiles/Speed Dial CMT audiences.
