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Commerce Media RTB integration (XML, JSON, Open RTB)


The Programmatic RTB (Zeroclick) integration:

  • Feed Language: XML, JSON, OpenRTB
  • Bid Format: CPC
  • Auction: Internal, External

REQUIRED PARAMETERS

[domain]

URL

URL of the site where the user was generated. The domain is not required if the domainid parameter is provided.

[domainid]

External Publisher ID /App ID / Site ID

ID of the site where the user was generated. Domainid is not required if the domain parameter is provided.

[brand]

Brand URL

i.e.: paramountplus.com

[ip]

IP

IP visitor’s IP(v4) address in the dotted format to determine geolocation.

[useragent]

UA

Visitor’s device specification (browser, OS, etc.) for device targeting.

[responseformat]

XML/JSON

The publisher sets the response format.

[feedid]

Feed ID

Commerce Media Tech's unique ID assigned to the feed/ad tag.

ADDITIONAL PARAMETERS

[url]*

Product URL

*Used when integrating Deeplink. Product URL information usually consists of the website's domain name followed by a unique product identifier, such as a product code or name. This must be brand.com/products/product-1-example instead of brand.com.

[originurl]

URLi.e., tiles, coupon

[secure]

true/false

Source of generating the click, i.e., the referrer

[pubid]

External Publisher ID /App ID / Site ID

Secure flag set to true enforces HTTPS protocol in all URLs and limits campaigns to those that provide valid HTTPS redirection.

[pubClassifications]

i.e. tiles, coupon

ID of the external publisher (source) that generated the user.

XML Request Example:

https://feed.zeropark.com/zeroclick?feedid=<feedid>&useragent=<useragent>&ip=<ip>&responseformat=XML&domain=<domain>&secure=true&brand=<brand>

JSON Request Example:

https://feed.zeropark.com/zeroclick?feedid=<feedid>&useragent=<useragent>&ip=<ip>&responseformat=JSON&domain=<domain>&secure=true&brand=<brand>

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