Knowledge Panel
About Category
Knowledge panels are informative widgets displayed prominently within search engine results pages (SERPs), offering users quick access to concise and relevant information about various topics, entities, or organizations.
Advertising within knowledge panels enhances efficiency by strategically placing ads alongside authoritative information, capturing the attention of users actively seeking related content. This contextually relevant placement maximizes brand visibility and engagement, driving higher click-through rates and conversions.
Benefit from the Knowledge Panel placement access, and:
- Reach a highly engaged audience at the moment of intent, increasing the likelihood of conversions.
- Enhance brand visibility by showcasing relevant content alongside authoritative information.
- Tailor messages to specific audience segments and objectives with customizable targeting options.
- Drive brand awareness, promote products or services, and generate leads effectively within the dynamic landscape of search engine results, but without any need to compete for the SERP position.
Placements available in the Knowledge Panel Category
Note that the available selection comprises only household names and proven industry entities. With careful selection and compliance processes, Commerce Media Tech provides only high-quality yield for advertisers. For more information about specific placements, reach out to your Account Manager.
Example of Yahoo! Knowledge Panel placement
In CMT, advertisers can also find Knowledge Panel audiences streamlined from the Microsoft Network Bing interface. You can access them in the MSN Commerce Media Category and add them to your campaigns to fully utilize available Knowledge Panel audiences.
The Commerce Media Tech ecosystem and supply are constantly growing. Therefore, you may expect some publisher placements to be added to the category.
