Campaign settings differences

Please bear in mind that due to the technical differences between the two platforms (e.g. traffic processing, bidding), slight differences may occur for the campaigns migrated from TONIC. 

That’s why, once your campaigns have been successfully migrated to Commerce Media Tech, it’s recommended to review the following information and make sure the campaign set-up is optimized for the Commerce Media Tech platform.

1. Frequency filtering — a 24h frequency cap is enabled for all campaigns in Commerce Media Tech by default. This means your ad will be shown to 1 unique user only once in 24 hours. Recognition of unique users is based on IP+UA combination or device id.
2. WIFI + selected carriers campaigns — if your TONIC. campaign was targeted at both WIFI and some particular carriers from a given country (not all carriers), it will now be split into two campaigns:
   • A WIFI targeted campaign
   • A second campaign, targeting these selected carriers. 
   • The former will have “wifi” added as the suffix, the latter will have “carrier” attached to the campaign name.
3. Total budget — Commerce Media Tech supports both daily and total budgets. All migrated campaigns will have an “Unlimited” budget set up by default.
4. Date settings —  a TONIC. feature enabling to run campaigns between selected dates will not be supported in Commerce Media Tech.
5. Spread budget evenly through the day — Commerce Media Tech offers a similar feature under the name of Smooth spending.It prevents campaigns from traffic spikes and slows down campaign budget burndown. The Smooth spending feature will be enabled for all migrated campaigns that used to have the “Spread budget evenly” feature enabled on the TONIC platform.
6. Tablet traffic — tablet traffic in Commerce Media Tech can be found under Mobile targeting.
7. Blackberry OS — Blackberry OS is not supported as a separate OS in Commerce Media Tech. It can be found under “Other” in the OS targeting.
8. Opera desktop browser targeting — this targeting option is not supported in Commerce Media Tech.
   • Campaigns targeting Opera traffic only will not be migrated.
   • Campaigns targeting, for example, Chrome, Opera and Firefox, will now target Chrome and Firefox only.
   • Traffic from Opera can be found under “Other” in the Browser targeting section in Commerce Media Tech.
   • Opera Mobile is supported by Commerce Media Tech, so Opera Mobile targeting will be migrated.
9. Old Microsoft Edge browser targeting —  this option is not supported in Commerce Media Tech. Such campaigns will not be migrated from TONIC.
10. Mobile Edge and IE browsers targeting — these options are not available in Commerce Media Tech as a separate browser targeting. Such campaigns will not be migrated.